Post by account_disabled on Feb 27, 2024 0:36:10 GMT -6
As John F. Kennedy once said: “Change is the law of life. And those who only look to the past or present are certainly missing out on the future." Those who work in the digital marketing sector know that change is an integral part of it and know how important it is to get involved in new technologies, tools and strategies to be increasingly competitive and try, when possible, to anticipate this future a little. We have therefore tried to take a look at the main digital marketing trends of 2020 which we are sure will also be confirmed in the years to come: the article is not intended to be exhaustive in itself, but rather wants to highlight the main activities that companies will necessarily have to keep track of account in their marketing plans. Social shopping: buy in one click The shop post function has been introduced on social networks for about two years now , but experts assure that from this year there will be a real boom! The reason? Definitely technological, i.e. the simplest integration with third-party apps.
However, the numbers are clearly behind it: the users of Instagram, Facebook (and Pinterest, the first social Panama mobile number list channel to introduce shoppable posts ) continue to grow where companies are able to reach their target audience quickly and easily, through stories or feeds capable of stimulating the impulse to purchase. It also seems that the purchasable post shop reduces the bounce rate and improves the user experience which is led to action without interruptions . shop-post-pinterest-digital-trends Social messaging or DM: face to face with the user In 2020, private content will be at the center of the digital strategies of small and large brands and it will therefore be necessary to find a balance between public and private. According to industry experts interviewed by Hootsuite , the solution could be to use public channels to increase awareness , and private ones to build loyalty and cultivate relationships with existing customers, creating valuable relationships.
Direct messaging is becoming one of the most important digital marketing trends of 2020 because customers and prospects are more likely to communicate with the company and transact directly from their preferred messaging channel and because the company, in turn, is able to establish stronger connections with their customers by establishing conversations that can support sales or provide assistance. If we then take a look at the numbers of active users on the main messaging apps such as WhatsApp, Facebook Messenger and WeChat, we understand why more and more companies will adopt one or more private messaging channels to establish conversations, engage and sell. digital-trends-2020 In short, social messaging allows you to work on personalizing the message and convinces even the users who are most attentive to privacy and the protection of their data. So “what is the sweet spot?” you will say. “The company organization!” the chorus responds: it is necessary for the company to allocate resources to conversational marketing or to identify professionals, internal or external, capable of supporting conversations that respect the brand's relational style and that take place within the appropriate timing for online communication.
However, the numbers are clearly behind it: the users of Instagram, Facebook (and Pinterest, the first social Panama mobile number list channel to introduce shoppable posts ) continue to grow where companies are able to reach their target audience quickly and easily, through stories or feeds capable of stimulating the impulse to purchase. It also seems that the purchasable post shop reduces the bounce rate and improves the user experience which is led to action without interruptions . shop-post-pinterest-digital-trends Social messaging or DM: face to face with the user In 2020, private content will be at the center of the digital strategies of small and large brands and it will therefore be necessary to find a balance between public and private. According to industry experts interviewed by Hootsuite , the solution could be to use public channels to increase awareness , and private ones to build loyalty and cultivate relationships with existing customers, creating valuable relationships.
Direct messaging is becoming one of the most important digital marketing trends of 2020 because customers and prospects are more likely to communicate with the company and transact directly from their preferred messaging channel and because the company, in turn, is able to establish stronger connections with their customers by establishing conversations that can support sales or provide assistance. If we then take a look at the numbers of active users on the main messaging apps such as WhatsApp, Facebook Messenger and WeChat, we understand why more and more companies will adopt one or more private messaging channels to establish conversations, engage and sell. digital-trends-2020 In short, social messaging allows you to work on personalizing the message and convinces even the users who are most attentive to privacy and the protection of their data. So “what is the sweet spot?” you will say. “The company organization!” the chorus responds: it is necessary for the company to allocate resources to conversational marketing or to identify professionals, internal or external, capable of supporting conversations that respect the brand's relational style and that take place within the appropriate timing for online communication.